THE BUYER’S JOURNEY TOOL

You may have heard of the “Buyer’s Journey,” the steps a potential customer goes through (awareness, consideration, decision) before they commit to a company. In essence, understanding the buyer’s journey allows you to nurture individual leads more effectively. Rather than gear your content just to the person who’s ready to buy (or worse yet, to no one in particular), you can use the buyer’s journey to create content that’s specific to your lead’s needs at an exact stage in their purchase process.

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HOW CONTENT MARKETING IS LIKE A SWISS ARMY KNIFE

As a consumer, you experience a constant barrage of content marketing in the form of infographics, videos, blog posts (hint hint), social media posts, and much more. Good content marketing embraces a symbiotic relationship: the buyer comes away with useful or entertaining information, and you, their new favorite brand, leave a lasting impression without resorting to straight up advertisement—which, for the most part, people hate. 

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Best Uses of a Swiss Knife

One of the most popular tools in the world, the Swiss knife is also known for its versatility. Deviced in the late 1800s, the knife has become synonymous with survival and multi-tasking. Also known as a pocket knife, the Swiss knife is a handy tool that can be used in a variety of circumstances and situations.

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Pool Robots: There is no turning back once you’ve tried one

The Blue Pearl is pretty good at climbing and cleaning the pool walls, using thick scrubbing brushes (other models are better) and its also got a switch off mechanism if it manages to crawl out of the pool. That’s not that important with my pool as I’ve got a lip at the top of the vertical walls but I can see it can be useful for pools with sloping walls.

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What Is The Best Pocket Knife?

Also known as a folding knife or jack-knife, the key characteristic of a pocket knife is that it should be highly portable and able to fit in, wait for it, yes a pocket. When closed they can be carried around safely.  Its a generic term that groups together a couple of different pocket knife types which we describe in more detail below.

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Main types of “pocket” knife

Simple Pocket Knife

The simplest pocket knives have a pivoted folding blade that is held in place either by a spring, a tensioning screw.  Note: these should not be considered locking knives and should be avoided for all but the lightest tasks. Most have one blade.

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What Is The Best Survival Knife?

There are hundreds of different survival knives on the market: spear points, trailing swage, double edged, drop point, tanto blade, deep belly, hollow grind.  Whatever knife you decide to choose, there are a number of quality characteristics you should look for.

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