Swiss Army Knife of Science – Collaborations & Research Instrumentation

This blog post comes at a time when our center is probing the nano-bio interface (see prior blog entries below) with one of the largest collection of scientific research instrumentation to which I have ever had access. The Center for Sustainable Nanotechnology has researchers at 5 universities across the Midwest as well as the Pacific Northwest National Laboratory in Washington. By working in a multi-institutional team, each center member has direct access to each university’s analytical facilities, as well as the many state-of-the-art instruments housed at Pacific Northwestern National Laboratory. Plus, there’s bound to be at least one, if not more, expert in one of our institutions who knows how to do a particular experiment well.

Read More

Swiss Army Knife

I looked for this knife when I came home from the March of Dimes rehabilitation center in Omaha, Nebraska in the summer of 1960. I hung it on part of the leg support assembly of the ugly green E&J wheelchair sent home with me. The knife was given to me for my birthday in 1952, which I celebrated in Verdun, France. It is one of the original Swiss Army knives, spare and solid. It was a talisman, a reminder of the places we’d lived and the places I would probably never see again, both a connection to all that had been and a reminder of how much had changed. The knife dangled from the chair as I rolled through anger, frustration, and self-pity.

Read More

THE BUYER’S JOURNEY TOOL

You may have heard of the “Buyer’s Journey,” the steps a potential customer goes through (awareness, consideration, decision) before they commit to a company. In essence, understanding the buyer’s journey allows you to nurture individual leads more effectively. Rather than gear your content just to the person who’s ready to buy (or worse yet, to no one in particular), you can use the buyer’s journey to create content that’s specific to your lead’s needs at an exact stage in their purchase process.

Read More

HOW CONTENT MARKETING IS LIKE A SWISS ARMY KNIFE

As a consumer, you experience a constant barrage of content marketing in the form of infographics, videos, blog posts (hint hint), social media posts, and much more. Good content marketing embraces a symbiotic relationship: the buyer comes away with useful or entertaining information, and you, their new favorite brand, leave a lasting impression without resorting to straight up advertisement—which, for the most part, people hate. 

Read More

Best Uses of a Swiss Knife

One of the most popular tools in the world, the Swiss knife is also known for its versatility. Deviced in the late 1800s, the knife has become synonymous with survival and multi-tasking. Also known as a pocket knife, the Swiss knife is a handy tool that can be used in a variety of circumstances and situations.

Read More

Pool Robots: There is no turning back once you’ve tried one

The Blue Pearl is pretty good at climbing and cleaning the pool walls, using thick scrubbing brushes (other models are better) and its also got a switch off mechanism if it manages to crawl out of the pool. That’s not that important with my pool as I’ve got a lip at the top of the vertical walls but I can see it can be useful for pools with sloping walls.

Read More