HOW CONTENT MARKETING IS LIKE A SWISS ARMY KNIFE

As a consumer, you experience a constant barrage of content marketing in the form of infographics, videos, blog posts (hint hint), social media posts, and much more. Good content marketing embraces a symbiotic relationship: the buyer comes away with useful or entertaining information, and you, their new favorite brand, leave a lasting impression without resorting to straight up advertisement—which, for the most part, people hate. 

Картинки по запросу SWISS ARMY KNIFE

Used correctly, content can be the Swiss Army Knife of your marketing team—that all-in-one tool issued to Swiss troops that can save your life with one end and open a can with the other.

Content marketing does more than one thing, in more than one way, and should be the go-to for every company serious about their online presence and increasing the ROI of their marketing. Here’s a quick guide for using your new Swiss Army content marketing device.