As a consumer, you experience a constant barrage of content marketing in the form of infographics, videos, blog posts (hint hint), social media posts, and much more. Good content marketing embraces a symbiotic relationship: the buyer comes away with useful or entertaining information, and you, their new favorite brand, leave a lasting impression without resorting to straight up advertisement—which, for the most part, people hate.
Used correctly, content can be the Swiss Army Knife of your marketing team—that all-in-one tool issued to Swiss troops that can save your life with one end and open a can with the other.
Content marketing does more than one thing, in more than one way, and should be the go-to for every company serious about their online presence and increasing the ROI of their marketing. Here’s a quick guide for using your new Swiss Army content marketing device.